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Quick Facts: Marketing Industry

Median Pay:   $111,503 per year | $54 per hour
Entry-Level Education:   Bachelor's degree

Marketing Occupations:

  • Marketing managers$127,130
  • Advertising and promotions managers$96,720
  • Sales managers$110,660

Online Marketing Degrees

Every business, organization, political party or charity that sells goods or services, manufactures products, wants public support or needs monetary donations has some form of marketing campaign. Marketing is a broad term that can refer to everything from commercials and magazine advertisements to consumer behavior studies and market research.

As long as there continues to be companies who need to make money, there will also be a demand for those with marketing skills.

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Compare These Accredited Colleges For Online Marketing Degrees...

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1 Program(s) Found
  • Features a public spa where massage students can get real-world experience.
  • Honored by the PennSuburban Chamber of Commerce as Business of the Century in 2013.
  • New terms start every 10 weeks.
  • Accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
  • Main campus is located in North Wales, Pennsylvania, with satellite campuses in Phoenixville and Warminster.
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Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
2 Program(s) Found

Your interest in Stevens-Henager College is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.

Good for Working Adults
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Ranked among the Best Online Bachelor's Programs in 2017 by U.S. News & World Report.
  • Listed amongst the Best for Vets Colleges by Military Times 2 years in a row
  • Offers a network of technologically advanced campuses and online degree programs designed to provide a unique higher education.
  • 5 campuses located across Colorado.
  • For important information about the educational debt, earnings, and completion rates of students who attended these programs, go to: www.coloradotech.edu/disclosures.
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    5 Program(s) Found
    Berkeley College , Woodland Park
    • Admits students throughout the year with quarterly start dates in January, April, July, and September.
    • Provides faculty-monitored internships or job-related assignments.
    • Offers associate and bachelor degree programs in business, design, health, plus certificate programs in practical nurse, medical assistant, and more.
    • Preparing students for professional and personal success since 1931.
    • $47+ million in Berkeley College institutional aid was provided to qualified students during the 2018-2019 award year.
    • 7,000+ students, including more than 350 international students representing over 50 countries
    • 3,000+ students took at least one online class in fall 2017
    • Best Online Programs for Veterans, 2014-2020 – U.S. News & World Report
    • Berkeley College ranked first in its category in Overall Mobility Index, 2017 – The New York Times
    • Best Online Bachelor’s Programs, 2014-2020 – U.S. News & World Report
    • USDLA/Quality Standards Certification, 2013-2017 – United States Distance Learning Association
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    Good for Working Adults
    • Flexible Scheduling
    • Financial Aid
    • Transferable Credits
    5 Program(s) Found
    • Northcentral University was founded in 1996 to provide working professionals around the world with unprecedented access to richly engaging, professionally relevant, and academically-rigorous education from a U.S. university.
    • As a regionally accredited, private, online and graduate-focused university, NCU offers doctoral, master’s and bachelor’s degrees in business, technology management, education, and psychology, as well as doctoral and master’s degrees in marriage and family therapy.
    • Online Courses
    • Financial Aid
    • Transferable Credits
    5 Program(s) Found
    • Find your success with an online or on-campus degree from Keiser University
    • Choose from dozens of degree options in fields like Business, Nursing, Healthcare & more
    • We’re a regionally accredited private career university built on a student-first philosophy
    • Ranked #42 in 2018 Best Value Schools by the U.S. News & World Report
    • Ranked as a top school in the nation by the Military Times Best for Vets Colleges
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    Good for Working Adults
    • Flexible Scheduling
    • Financial Aid
    • Transferable Credits
    1 Program(s) Found
    ECPI University , Virginia Beach

    As the world is adjusting to new realities, we are prepared to help you work towards a successful future in a manner that is safer for you and the community at large. Here's how:

     

    • We offer in-demand, career-focused education delivered through your local campus using live, interactive synchronous online delivery. There's also the flexibility to transition to an in-seat class environment once the current situation is resolved.
    Good for Working Adults
    • Flexible Scheduling
    • Financial Aid
    • Transferable Credits
    3 Program(s) Found
    • Instructors are industry-experienced professionals who offer their real-world expertise and give you insight into the current job market.
    • Offers career placement assistance, helping students prepare their resume, conduct job searches, and find employment after graduation.
    • Class sizes range from 10-25 students at a time allowing for more one-on-one instruction.
    • Curriculum developed and based on input from professionals in the areas of business, education, healthcare, art and design, legal studies, and various trades.
    • 6 campus locations across British Columbia.
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      3 Program(s) Found
      • Offers career placement assistance, helping students prepare their resume, conduct job searches, and find employment after graduation.
      • Class sizes range from 10-25 students at a time allowing for more one-on-one instruction.
      • Provides diploma programs in business, healthcare, legal administration, and art & design.
      • Instructors are industry-experienced professionals whose offer real-world expertise and insight into the current job market.
      • 5 campus locations across the Alberta province in Canada.
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        5 Program(s) Found
        CDI College , Scarborough
        • Has been one of the leading career training institutions in Canada for over 40 years.
        • Gives students the chance to complete a career-focused program in a matter of months.
        • Offers programs in healthcare, business, and technology.
        • Emphasizes hands-on training with practical projects.
        • Works with industry specialists to create relevant, up-to-date programs. 
        • Offers flexible schedule options— students can choose between day and evening classes.
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          View More Online Schools

          Since marketing is such a vast subject, many marketing degrees focus on specific areas like market research, public relations, advertising and brand management. Let’s explore this additional information on each of these online marketing degrees and what you can expect from them.

          Online Marketing Degrees in Advertising

          Advertising is the branch of marketing that directly contacts and interacts with consumers, clients and customers. Pursuing a degree in advertising means that you will study various types of marketing, including commercials, billboards, press releases and more. Those who work in the field of advertising typically work on large campaigns and are involved with every step from creating an idea to executing that idea and then tracking the success of the campaign.

          Advertising should appeal most to those individuals who want to work in business but have a flair for creativity and design. An online bachelor's degree in advertising is the best choice for those who want to find a steady career in the field of marketing.

          Online Degrees in Brand Management

          Brand management may work on specific marketing techniques and advertising campaigns, but they are far more focused on the big picture. A brand manager is someone who decides on the overall brand vision and tries to communicate that to employees and customers alike.

          This might involve creating logos that are easily recognizable, tying the company's name to philanthropic efforts or creating a distinct atmosphere for a specific product or service. Brand management is a specific marketing degree that can be earned online. If you want to take a leadership approach to marketing, then brand management may be the right role for you.

          Online Degrees in Public Relations

          The public relations committee of a company, an organization or a political party is essentially the mouthpiece of the organization. Everything that the company says or does goes through the public relations team in order to ensure that it meets the standards and policies of the brand and the business.

          Public relations is an exciting and challenging field that many young people are excited to pursue. If you have great communications skills, then public relations may be the right fit. Although associate degrees are available in public relations, most positions in the field require a minimum of a bachelor's degree.

          Online Degrees in Market Research

          Market research is required in order to ensure that your advertising and marketing campaigns are reaching the right demographic. Even the best commercials and print ads won't be effective unless they are being viewed by potential customers who can purchase your products. Market research might include studying data from polls and surveys, holding test sessions to find out the appeal of certain products and services, reviewing the purchasing habits of various demographics and even dealing directly with potential customers.

          Ideally, those who work in market research will have a bachelor's degree in marketing and a background in mathematics or statistics. Although it is a business related major, much of the work involves crunching numbers and comparing numeric studies.

          Earning your marketing degree online is the ultimate solution for those who want to work as they study, save money on tuition and avoid lengthy daily commutes to a traditional brick and mortar campus.

          Areas of specific interest in the field of marketing include International marketing - finding new ways to sell products in foreign markets; marketing management - leading marketing teams; and marketing research - surveying the public to learn what consumers want. Whatever particular area of interest one might have in marketing, there is an online program offering exactly the area in which you are most interested. Explore your opportunities in online marketing degrees available through these accredited online colleges and universities.