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Quick Facts: Marketing Industry

Median Pay:   $111,503 per year | $54 per hour
Entry-Level Education:   Bachelor's degree

Marketing Occupations:

  • Marketing managers$127,130
  • Advertising and promotions managers$96,720
  • Sales managers$110,660

Online Marketing Degrees

Every business, organization, political party or charity that sells goods or services, manufactures products, wants public support or needs monetary donations has some form of marketing campaign. Marketing is a broad term that can refer to everything from commercials and magazine advertisements to consumer behavior studies and market research.

As long as there continues to be companies who need to make money, there will also be a demand for those with marketing skills.

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Compare These Top-Rated Accredited Colleges For Online Marketing Degrees...

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4 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
  • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
  • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
  • About 800 students are enrolled at the main campus, and about half of them commute.
  • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Offers M.B.A. and bachelor’s programs in Business Administration with concentrations in Marketing, Accounting, and more
  • Ranked among the Best Online MBA Programs and Graduate Business Programs for 2017 by U.S. News and World Report
  • Coursework covers topics like project management, management fundamentals, and business strategies
  • Business students complete a capstone class that demonstrates their knowledge of business concepts
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Degrees offered include Bachelor of Science in Accounting, Bachelor of Science in Business Administration, and Master of Business Administration.
  • Students are instructed in relevant business skills like communication, mathematics, and management.
  • Coursework emphasizes the development of project management, communication, decision-making, and problem-solving skills.
  • Flexible, 100% online and campus based programs available.
Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • 100% online programs at associate, bachelor’s, master’s, and doctoral level.*
  • Transfer up to 90 credits into an undergraduate degree program.
  • Up to 50% of your master’s degree can be transferred in to help maximize the credit you previously earned.
  • *Excludes licensure, certification, and some doctoral programs
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Become the leader you know you can be @ Ashford University
  • Apply Now! Classes Start Every Tuesday!
  • Online Courses
2 Program(s) Found
  • An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession.
  • Online Courses
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
  • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
  • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
  • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
  • Online Courses
5 Program(s) Found
  • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
  • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
  • 100% of faculty members hold doctoral degrees.
  • No physical residency requirements, allowing students to pursue their degree online.
  • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
  • Offers several programs in business, education, psychology, and more.
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  • Online Courses
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1 Program(s) Found
  • The first and only 100% online, fully accredited public university in the United States
  • No set class times or locations
  • Affordable tuition, guaranteed not to increase as long as you are enrolled
  • Accelerated eight-week terms
  • Classes start every month
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  • Online Courses
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5 Program(s) Found

See What’s Possible When You Earn a Degree at Florida Tech 100% Online

Whatever your motivation for considering an undergraduate or graduate degree, Florida Tech offers programs online that can meet your needs. Here are a few reasons Florida Tech may be the right choice for you.

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Since marketing is such a vast subject, many marketing degrees focus on specific areas like market research, public relations, advertising and brand management. Let’s explore this additional information on each of these online marketing degrees and what you can expect from them.

Online Marketing Degrees in Advertising

Advertising is the branch of marketing that directly contacts and interacts with consumers, clients and customers. Pursuing a degree in advertising means that you will study various types of marketing, including commercials, billboards, press releases and more. Those who work in the field of advertising typically work on large campaigns and are involved with every step from creating an idea to executing that idea and then tracking the success of the campaign.

Advertising should appeal most to those individuals who want to work in business but have a flair for creativity and design. An online bachelor's degree in advertising is the best choice for those who want to find a steady career in the field of marketing.

Online Degrees in Brand Management

Brand management may work on specific marketing techniques and advertising campaigns, but they are far more focused on the big picture. A brand manager is someone who decides on the overall brand vision and tries to communicate that to employees and customers alike.

This might involve creating logos that are easily recognizable, tying the company's name to philanthropic efforts or creating a distinct atmosphere for a specific product or service. Brand management is a specific marketing degree that can be earned online. If you want to take a leadership approach to marketing, then brand management may be the right role for you.

Online Degrees in Public Relations

The public relations committee of a company, an organization or a political party is essentially the mouthpiece of the organization. Everything that the company says or does goes through the public relations team in order to ensure that it meets the standards and policies of the brand and the business.

Public relations is an exciting and challenging field that many young people are excited to pursue. If you have great communications skills, then public relations may be the right fit. Although associate degrees are available in public relations, most positions in the field require a minimum of a bachelor's degree.

Online Degrees in Market Research

Market research is required in order to ensure that your advertising and marketing campaigns are reaching the right demographic. Even the best commercials and print ads won't be effective unless they are being viewed by potential customers who can purchase your products. Market research might include studying data from polls and surveys, holding test sessions to find out the appeal of certain products and services, reviewing the purchasing habits of various demographics and even dealing directly with potential customers.

Ideally, those who work in market research will have a bachelor's degree in marketing and a background in mathematics or statistics. Although it is a business related major, much of the work involves crunching numbers and comparing numeric studies.

Earning your marketing degree online is the ultimate solution for those who want to work as they study, save money on tuition and avoid lengthy daily commutes to a traditional brick and mortar campus.

Areas of specific interest in the field of marketing include International marketing - finding new ways to sell products in foreign markets; marketing management - leading marketing teams; and marketing research - surveying the public to learn what consumers want. Whatever particular area of interest one might have in marketing, there is an online program offering exactly the area in which you are most interested. Explore your opportunities in online marketing degrees available through these accredited online colleges and universities.