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Quick Facts: Marketing Industry

Median Pay:   $111,503 per year | $54 per hour
Entry-Level Education:   Bachelor's degree

Marketing Occupations:

  • Marketing managers$127,130
  • Advertising and promotions managers$96,720
  • Sales managers$110,660

Online Marketing Degrees

Every business, organization, political party or charity that sells goods or services, manufactures products, wants public support or needs monetary donations has some form of marketing campaign. Marketing is a broad term that can refer to everything from commercials and magazine advertisements to consumer behavior studies and market research.

As long as there continues to be companies who need to make money, there will also be a demand for those with marketing skills.

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Compare These Accredited Colleges For Online Marketing Degrees...

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5 Program(s) Found

Building on Purdue's mission to provide greater access to affordable, world-class education, Purdue University Globaldelivers a fully personalized online experience that's tailored to working adults. By opening the doors to adults who need flexibility to fit learning into their busy lives, we make it possible to achieve a high-quality education from a prestigious university system—completely online.

  • Online Courses
1 Program(s) Found
Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 
 
At Keiser University, you will find a warm, friendly community with faculty and staff truly committed to your success.  Our small class sizes, individualized attention, and one-class-at-a-time schedules create a positive learning environment where you can excel.  Whether your goal is to prepare for a new career or to advance with your current employer, Keiser University is designed around your needs. 
 
Keiser University Advantage
• Associate, Bachelor's, Master's and Doctoral degree programs
• Day, Evening, and Online Classes
• Financial Aid to Those Who Qualify
• Job Placement Assistance Available
• Military-friendly, scholarships for qualified active duty personnel, Veterans, and dependants.  Yellow Ribbon program participant, approved for Veterans training
 
Programs and delivery format vary by campus. Courses are subject to change.
 
Keiser University's programs and curriculum remain in-line with technology and workforce trends, helping you develop the skills and qualifications necessary to succeed in today's job market.  Our career-focused programs make it possible for you to graduate in less time than you may think. 
 
Keiser University is a private, not-for-profit university.
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  • Online Courses
5 Program(s) Found
Sullivan University , Online (campus option available)

Sullivan University is Kentucky's largest private college or university, offering higher education for people with higher goals. At Sullivan University, we focus on in-demand programs that lead to successful careers. Whether you're a high school student considering college for the first time, an adult returning to school or someone seeking professional development, you'll be surprised at the variety and range of alternatives Sullivan University offers. 

Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
5 Program(s) Found

Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 

Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession.
  • Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career.
  • Right now, more than 36,000 students are expanding their opportunities with Capella programs.
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 95% of Liberty University students receive some form of financial aid
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  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Offers MUSE (My Unique Student Experience), a content delivery system that gives students the option to watch, view, read or listen to required course materials.
  • Allows students to complete courses at whatever pace they want.
  • Provides IntelliPath, a proprietary learning technology that lets students learn at their own pace.
  • A DANTES-affiliated university and member of the Service Members Opportunity Colleges.
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Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Based on their 2014 graduate survey, 85.7% of graduates were employed in their chosen field or continuing their education within one year of graduation.
  • Offers academic assistance services for students, including tutors, personal advisors and SMARTHINKING, their 24/7 online learning assistance center.
  • 84% of surveyed graduates said they would recommend Central Penn College to a friend.
  • On-campus housing is provided through  apartments and townhouses, not dorms.
  • Accredited by the Middle States Commission on HIgher Education (MSCHE).
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Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found

Our university mission is to deliver an exceptional education that inspires professional success and lifelong personal and intellectual growth – the JWU College of Online Education gives us another way to deliver on that promise.

  • Online Courses
2 Program(s) Found
  • Features a public spa where massage students can get real-world experience.
  • Honored by the PennSuburban Chamber of Commerce as Business of the Century in 2013.
  • New terms start every 10 weeks.
  • Accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).
  • Main campus is located in North Wales, Pennsylvania, with satellite campuses in Phoenixville and Warminster.
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Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid

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Since marketing is such a vast subject, many marketing degrees focus on specific areas like market research, public relations, advertising and brand management. Let’s explore this additional information on each of these online marketing degrees and what you can expect from them.

Online Marketing Degrees in Advertising

Advertising is the branch of marketing that directly contacts and interacts with consumers, clients and customers. Pursuing a degree in advertising means that you will study various types of marketing, including commercials, billboards, press releases and more. Those who work in the field of advertising typically work on large campaigns and are involved with every step from creating an idea to executing that idea and then tracking the success of the campaign.

Advertising should appeal most to those individuals who want to work in business but have a flair for creativity and design. An online bachelor's degree in advertising is the best choice for those who want to find a steady career in the field of marketing.

Online Degrees in Brand Management

Brand management may work on specific marketing techniques and advertising campaigns, but they are far more focused on the big picture. A brand manager is someone who decides on the overall brand vision and tries to communicate that to employees and customers alike.

This might involve creating logos that are easily recognizable, tying the company's name to philanthropic efforts or creating a distinct atmosphere for a specific product or service. Brand management is a specific marketing degree that can be earned online. If you want to take a leadership approach to marketing, then brand management may be the right role for you.

Online Degrees in Public Relations

The public relations committee of a company, an organization or a political party is essentially the mouthpiece of the organization. Everything that the company says or does goes through the public relations team in order to ensure that it meets the standards and policies of the brand and the business.

Public relations is an exciting and challenging field that many young people are excited to pursue. If you have great communications skills, then public relations may be the right fit. Although associate degrees are available in public relations, most positions in the field require a minimum of a bachelor's degree.

Online Degrees in Market Research

Market research is required in order to ensure that your advertising and marketing campaigns are reaching the right demographic. Even the best commercials and print ads won't be effective unless they are being viewed by potential customers who can purchase your products. Market research might include studying data from polls and surveys, holding test sessions to find out the appeal of certain products and services, reviewing the purchasing habits of various demographics and even dealing directly with potential customers.

Ideally, those who work in market research will have a bachelor's degree in marketing and a background in mathematics or statistics. Although it is a business related major, much of the work involves crunching numbers and comparing numeric studies.

Earning your marketing degree online is the ultimate solution for those who want to work as they study, save money on tuition and avoid lengthy daily commutes to a traditional brick and mortar campus.

Areas of specific interest in the field of marketing include International marketing - finding new ways to sell products in foreign markets; marketing management - leading marketing teams; and marketing research - surveying the public to learn what consumers want. Whatever particular area of interest one might have in marketing, there is an online program offering exactly the area in which you are most interested. Explore your opportunities in online marketing degrees available through these accredited online colleges and universities.