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Quick Facts: Marketing Industry

Median Pay:   $111,503 per year | $54 per hour
Entry-Level Education:   Bachelor's degree

Marketing Occupations:

  • Marketing managers$127,130
  • Advertising and promotions managers$96,720
  • Sales managers$110,660

Online Marketing Degrees

Every business, organization, political party or charity that sells goods or services, manufactures products, wants public support or needs monetary donations has some form of marketing campaign. Marketing is a broad term that can refer to everything from commercials and magazine advertisements to consumer behavior studies and market research.

As long as there continues to be companies who need to make money, there will also be a demand for those with marketing skills.

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Compare These Accredited Colleges For Online Marketing Degrees...

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5 Program(s) Found
  • Liberty University provides a worldclass education from a christ-centered worldview
  • 100% online programs at associate, bachelor’s, master’s, and doctoral levels
  • No standardized testing if student meets admission requirements
  • Accredited by the Southern Association of Colleges and Schools Commission on Colleges
  • 95% of Liberty University students receive some form of financial aid
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  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Dallas campus named 2013 School of the Year by the National Association for Health Professionals (NAHP).
  • Tuition covers course-required materials for campus students, including books, lab equipment, and class supplies.
  • Offers flat tuition rate to continuously enrolled students who are on track toward program completion.
  • Campus accreditation by the Accrediting Commission of Career Schools and Colleges (ACCSC).
  • 18 campuses across the United States, with online options as well.
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Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid
1 Program(s) Found
Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals.  Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 
 
At Keiser University, you will find a warm, friendly community with faculty and staff truly committed to your success.  Our small class sizes, individualized attention, and one-class-at-a-time schedules create a positive learning environment where you can excel.  Whether your goal is to prepare for a new career or to advance with your current employer, Keiser University is designed around your needs. 
 
Keiser University Advantage
• Associate, Bachelor's, Master's and Doctoral degree programs
• Day, Evening, and Online Classes
• Financial Aid to Those Who Qualify
• Job Placement Assistance Available
• Military-friendly, scholarships for qualified active duty personnel, Veterans, and dependants.  Yellow Ribbon program participant, approved for Veterans training
 
Programs and delivery format vary by campus. Courses are subject to change.
 
Keiser University's programs and curriculum remain in-line with technology and workforce trends, helping you develop the skills and qualifications necessary to succeed in today's job market.  Our career-focused programs make it possible for you to graduate in less time than you may think. 
 
Keiser University is a private, not-for-profit university.
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  • Online Courses
5 Program(s) Found
  • Northcentral University was founded in 1996 to provide working professionals around the world with unprecedented access to richly engaging, professionally relevant, and academically-rigorous education from a U.S. university.
  • As a regionally accredited, private, online and graduate-focused university, NCU offers doctoral, master’s and bachelor’s degrees in business, technology management, education, and psychology, as well as doctoral and master’s degrees in marriage and family therapy.
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • An accredited online university, Capella University offers bachelor’s, master’s/MBA, doctoral, and certificate programs designed to take you to the forefront of your profession.
  • Our competency-based curriculum delivers foundational knowledge and real-world skills, so what you’re learning is immediately applicable to your career.
  • Right now, more than 36,000 students are expanding their opportunities with Capella programs.
  • Accredited
  • Online Courses
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
Davenport University , Online (campus option available)

Since 1866, Davenport University has been providing students with real-world experience, giving them the edge they need to get the career they want.

Our goal is to offer guaranteed job placement to most of our students by 2020. 

  • Online Courses
5 Program(s) Found

Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals. 

 

Keiser University is a private, not-for-profit university.

Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Based on our most recent One-Year Graduate Survey, 84.1% of our graduates were employed in their chosen field or continuing their education.*

  • Offers academic assistance services for students, including tutors, personal advisors and SMARTHINKING, their 24/7 online learning assistance center.

  • 84% of surveyed graduates said they would recommend Central Penn College to a friend.
  • On-campus housing is provided through  apartments and townhouses, not dorms.
  • Accredited by the Middle States Commission on HIgher Education (MSCHE).
  • *Based on graduates for whom we have information. Central Penn College 2015-2016 One-Year Graduate Follow-up Report, July 5, 2017. centralpenn.edu/success

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Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
2 Program(s) Found

About the College of Westchester

Since 1915, The College of Westchester (CW) has focused on the career success of its students. CW's academic programs are carefully designed to provide the skills and competencies most desired by employers. Our campus environment is highly personal and our culture centers on service to students. CW faculty is selected based on experience, credentials and a caring attitude to bring real world knowledge to the classroom. The College's technologies and web-enhanced learning tools give students anywhere, anytime connectivity to courses, professors, classmates and services. The College of Westchester offers an exceptional experience that can lead to a lifetime of achievement and success.

Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ranked among the 2015 Best National Universities by U.S. News & World Report.
  • Designated as a Military Friendly School every year since 2012 by Victory Media.
  • Offers credit for prior learning and experience through assessment tests.
  • Provides a short term Leadership Certification program in partnership with EQUIP®.
  • Accredited by the Higher Learning Commission (HLC) of the North Central Association (NCA).
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Good for Working Adults
  • Accredited
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits

View More Online Schools

Since marketing is such a vast subject, many marketing degrees focus on specific areas like market research, public relations, advertising and brand management. Let’s explore this additional information on each of these online marketing degrees and what you can expect from them.

Online Marketing Degrees in Advertising

Advertising is the branch of marketing that directly contacts and interacts with consumers, clients and customers. Pursuing a degree in advertising means that you will study various types of marketing, including commercials, billboards, press releases and more. Those who work in the field of advertising typically work on large campaigns and are involved with every step from creating an idea to executing that idea and then tracking the success of the campaign.

Advertising should appeal most to those individuals who want to work in business but have a flair for creativity and design. An online bachelor's degree in advertising is the best choice for those who want to find a steady career in the field of marketing.

Online Degrees in Brand Management

Brand management may work on specific marketing techniques and advertising campaigns, but they are far more focused on the big picture. A brand manager is someone who decides on the overall brand vision and tries to communicate that to employees and customers alike.

This might involve creating logos that are easily recognizable, tying the company's name to philanthropic efforts or creating a distinct atmosphere for a specific product or service. Brand management is a specific marketing degree that can be earned online. If you want to take a leadership approach to marketing, then brand management may be the right role for you.

Online Degrees in Public Relations

The public relations committee of a company, an organization or a political party is essentially the mouthpiece of the organization. Everything that the company says or does goes through the public relations team in order to ensure that it meets the standards and policies of the brand and the business.

Public relations is an exciting and challenging field that many young people are excited to pursue. If you have great communications skills, then public relations may be the right fit. Although associate degrees are available in public relations, most positions in the field require a minimum of a bachelor's degree.

Online Degrees in Market Research

Market research is required in order to ensure that your advertising and marketing campaigns are reaching the right demographic. Even the best commercials and print ads won't be effective unless they are being viewed by potential customers who can purchase your products. Market research might include studying data from polls and surveys, holding test sessions to find out the appeal of certain products and services, reviewing the purchasing habits of various demographics and even dealing directly with potential customers.

Ideally, those who work in market research will have a bachelor's degree in marketing and a background in mathematics or statistics. Although it is a business related major, much of the work involves crunching numbers and comparing numeric studies.

Earning your marketing degree online is the ultimate solution for those who want to work as they study, save money on tuition and avoid lengthy daily commutes to a traditional brick and mortar campus.

Areas of specific interest in the field of marketing include International marketing - finding new ways to sell products in foreign markets; marketing management - leading marketing teams; and marketing research - surveying the public to learn what consumers want. Whatever particular area of interest one might have in marketing, there is an online program offering exactly the area in which you are most interested. Explore your opportunities in online marketing degrees available through these accredited online colleges and universities.