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Quick Facts: Marketing Industry

Median Pay:   $111,503 per year | $54 per hour
Entry-Level Education:   Bachelor's degree

Marketing Occupations:

  • Marketing managers$127,130
  • Advertising and promotions managers$96,720
  • Sales managers$110,660

Online Marketing Degrees

Every business, organization, political party or charity that sells goods or services, manufactures products, wants public support or needs monetary donations has some form of marketing campaign. Marketing is a broad term that can refer to everything from commercials and magazine advertisements to consumer behavior studies and market research.

As long as there continues to be companies who need to make money, there will also be a demand for those with marketing skills.

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Compare These Top-Rated Accredited Colleges For Online Marketing Degrees...

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5 Program(s) Found
  • Ranked among the Best Online Bachelor’s Programs in 2015 by U.S. News and World Report.
  • Lets undergrad students try classes before paying any tuition.
  • Has an average class sizes of 18 for undergraduate and 13 for graduate-level courses.
  • Offers numerous scholarship opportunities that can help students save up to $750 per term on their tuition.
  • Tends to educate degree-seeking online and campus-based students who are adult learners with families and students who work while pursuing higher education.
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Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found
  • Ranked one of the Best for Vets schools in Military Times Edge magazine’s 2013 “Best for Vets” edition.
  • Offers MUSE (My Unique Student Experience), a content delivery system that gives students the option to watch, view, read or listen to required course materials.
  • Allows students to complete courses at whatever pace they want.
  • Provides IntelliPath, a proprietary learning technology that lets students learn at their own pace.
  • A DANTES-affiliated university and member of the Service Members Opportunity Colleges.
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Good for Working Adults
  • Online Courses
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
2 Program(s) Found

About the College of Westchester

Since 1915, The College of Westchester (CW) has focused on the career success of its students. CW's academic programs are carefully designed to provide the skills and competencies most desired by employers. Our campus environment is highly personal and our culture centers on service to students. CW faculty is selected based on experience, credentials and a caring attitude to bring real world knowledge to the classroom. The College's technologies and web-enhanced learning tools give students anywhere, anytime connectivity to courses, professors, classmates and services. The College of Westchester offers an exceptional experience that can lead to a lifetime of achievement and success.

Good for Working Adults
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
1 Program(s) Found
  • Recognized on the President's Higher Education Community Service Honor Roll every year from 2010-2014
  • Day and evening classes are available for flexible scheduling.
  • Offers bachelor’s, associate, and diploma programs in business, culinary arts, criminal justice, cosmetology, and more.
  • Takes a unique “Focused Learning” approach, where students typically take only one class per month to concentrate on one subject with one faculty member at a time.
  • Accredited by the Accrediting Council on Independent Colleges and Schools (ACICS).
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Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
5 Program(s) Found
  • Ranked among the Best Online Bachelor's Degree Programs in 2015 by the U.S. News & World Report.
  • Admits students throughout the year with quarterly start dates in January, April, July, and September.
  • Provides faculty-monitored internships or job-related assignments.
  • Offers associate and bachelor degree programs in business, design, health, plus certificate programs in practical nurse, medical assistant, and more.
  • Preparing students for professional and personal success since 1931.
  • More than $64 million in Berkeley College grants and scholarships provided during the 2015-2016 award year
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Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Accelerated Programs
  • Financial Aid
  • Transferable Credits
3 Program(s) Found
  • Guarantees flat-rate tuition for students who stay continuously enrolled.
  • Offers a four-day class schedule, leaving Fridays open.
  • Founding member of the Accrediting Council for Independent Schools and Colleges (ACICS) in 1912.
  • Career assistance services are provided to all students and graduates for life.
  • Has programmatic accreditation from the Commission on Accreditation of Allied Health Education Programs (CAAHEP) and Accrediting Bureau of Health Education Schools (ABHES).
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Good for Working Adults
  • Accredited
  • Flexible Scheduling
  • Financial Aid
  • Transferable Credits
4 Program(s) Found

Sullivan University is a private institution of higher learning dedicated to providing educational enrichment opportunities for the intellectual, social and professional development of its students.

    5 Program(s) Found

    See What’s Possible When You Earn a Degree at Florida Tech 100% Online

    Whatever your motivation for considering an undergraduate or graduate degree, Florida Tech offers programs online that can meet your needs. Here are a few reasons Florida Tech may be the right choice for you.

    • Online Courses
    3 Program(s) Found
    • Ranked among the Best Online Bachelor's Programs in 2015 by U.S. News & World Report.
    • Designated as a 2015Military Friendy School by Victory Media.
    • Listed amongst the Best for Vets Colleges by Military Times 2 years in a row
    • Offers a network of technologically advanced campuses and online degree programs designed to provide a unique higher education.
    • 5 campuses located across Colorado.
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    Good for Working Adults
    • Flexible Scheduling
    • Financial Aid
    • Transferable Credits
    2 Program(s) Found
    CollegeAmerica , Colorado Springs
    • A private, nonprofit college investing in its students since 1964.
    • Gives students a new laptop they can keep as a gift upon graduation.
    • Has seven campus location plus online degree programs offered through their partner Stevens-Henager College.
    • Lets students choose when their program begins with monthly start dates.
    • Offers a complimentary Career Assessments to prospective students.

    Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

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    Good for Working Adults
    • Flexible Scheduling
    • Financial Aid
    • Transferable Credits

    View More Online Schools

    Since marketing is such a vast subject, many marketing degrees focus on specific areas like market research, public relations, advertising and brand management. Let’s explore this additional information on each of these online marketing degrees and what you can expect from them.

    Online Marketing Degrees in Advertising

    Advertising is the branch of marketing that directly contacts and interacts with consumers, clients and customers. Pursuing a degree in advertising means that you will study various types of marketing, including commercials, billboards, press releases and more. Those who work in the field of advertising typically work on large campaigns and are involved with every step from creating an idea to executing that idea and then tracking the success of the campaign.

    Advertising should appeal most to those individuals who want to work in business but have a flair for creativity and design. An online bachelor's degree in advertising is the best choice for those who want to find a steady career in the field of marketing.

    Online Degrees in Brand Management

    Brand management may work on specific marketing techniques and advertising campaigns, but they are far more focused on the big picture. A brand manager is someone who decides on the overall brand vision and tries to communicate that to employees and customers alike.

    This might involve creating logos that are easily recognizable, tying the company's name to philanthropic efforts or creating a distinct atmosphere for a specific product or service. Brand management is a specific marketing degree that can be earned online. If you want to take a leadership approach to marketing, then brand management may be the right role for you.

    Online Degrees in Public Relations

    The public relations committee of a company, an organization or a political party is essentially the mouthpiece of the organization. Everything that the company says or does goes through the public relations team in order to ensure that it meets the standards and policies of the brand and the business.

    Public relations is an exciting and challenging field that many young people are excited to pursue. If you have great communications skills, then public relations may be the right fit. Although associate degrees are available in public relations, most positions in the field require a minimum of a bachelor's degree.

    Online Degrees in Market Research

    Market research is required in order to ensure that your advertising and marketing campaigns are reaching the right demographic. Even the best commercials and print ads won't be effective unless they are being viewed by potential customers who can purchase your products. Market research might include studying data from polls and surveys, holding test sessions to find out the appeal of certain products and services, reviewing the purchasing habits of various demographics and even dealing directly with potential customers.

    Ideally, those who work in market research will have a bachelor's degree in marketing and a background in mathematics or statistics. Although it is a business related major, much of the work involves crunching numbers and comparing numeric studies.

    Earning your marketing degree online is the ultimate solution for those who want to work as they study, save money on tuition and avoid lengthy daily commutes to a traditional brick and mortar campus.

    Areas of specific interest in the field of marketing include International marketing - finding new ways to sell products in foreign markets; marketing management - leading marketing teams; and marketing research - surveying the public to learn what consumers want. Whatever particular area of interest one might have in marketing, there is an online program offering exactly the area in which you are most interested. Explore your opportunities in online marketing degrees available through these accredited online colleges and universities.