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Bachelor of Science in Business with a Concentration in Marketing
University of Phoenix offers an online Bachelor of Science in Business with a Concentration in Marketing.
The Bachelor of Science in Business with a concentration in Marketing is designed to develop students’ creative, analytical and leadership skills. Coursework within this concentration examines sales management, buyer behavior, advertising, market research, and marketing to the international arena. Students learn to identify customers and customer needs, communicate product and service information, and develop and use marketing strategies.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.
For program disclosure information please click here.
